Before I repost this on my Tumblr, I thought I’d embed it here first. I wish T-Mobile USA would do these types of things in NYC. They seem like so much fun, and I love the spirit of happiness and camaraderie that results from it. This is T-Mobile UK’s second major public act, with the first being the T-Mobile dance off at Liverpool St. Station. This may not be a specific targeted type of advertising about the T-Mobile network or its products, but I think it does add a sense of cool and is a nice way of spontaneously bringing people together (or stick[ing] together, T-Mobile USA’s slogan).
A Tralfalgar Square crowd singing the Beatles classic “Hey Jude”.
